When your customers or audience is using social media, they are using the channel they love the best. Sometimes it’s Twitter, sometimes Facebook, Instagram, YouTube, flickr or Google+. As a social media manager, you know you can use web tools to monitor these channels to find out what people are saying about you.

But when it’s a good story, why not tell it across all those channels?

That’s where Storify comes in.

The platform allows you to search for hashtags, keywords, users and more across multiple social media channels. With the Storify bookmarklet or Chrome extension, you can turn content across the web into nuggets perfect for telling your story.

You can see some Storify stories I’ve put together at work at Wake Forest University. We’ve covered the University’s first TEDx conference, 2012 Commencement, the recent move-in day when students come back to campus, and most recently, Wake the Vote.

Getting started is easy. You can create an account with an email address or log in through Twitter or Facebook. Storify allows you to search many social media channels for keywords, with or without hashtags. And content that you can’t find through those channels? You can create web links for them.

Storify’s blog is done entirely through Storify — which is kind of meta, but a great way to see all the possibilities.

One thing I would like to see is a way to save a Storify as a pdf, for uses other than websites.