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How to "get" Twitter

Posted by Stephanie on Sep 27, 2009 in Technology; twitter, Uncategorized, public relations, social media, word of mouth

You’ve probably heard someone say they don’t “get” Twitter. I hear that a lot, especially since I’m pretty active on Twitter and I tell all my colleagues and people I meet about it. I understand the confusion. It can be a lot like attending a huge party, solo, where you don’t know a soul. [...]

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When Fame Bites

Posted by Stephanie on Jun 3, 2009 in campaigns, fame, reality, social media, word of mouth

Is your brand ready for fame? Fame in all its incarnations: from glory to gory? When you put yourself out there you may think that a little fame is exactly what you’re seeking. But as fast as your personal brand and reputation can be built up, it can all come crashing down.
I’m thinking about [...]

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