Photo credit: Oscar.com

More than 41.3 million people tuned in to the Academy Awards Sunday night, despite advance media coverage calling the Oscar race predictable (and laying all the gold statuettes at the big blue feet of Avatar).  That’s the biggest audience since 2005. (Million Dollar Baby was the big winner that night.)

So the Oscar audience was up. Know what else?

• The Golden Globe Awards were up 14% from the previous year.
• The People’s Choice Awards were up 15%.
• The Grammy Awards were up 35.8% over last year.

It’s not just awards shows. The 2010 Super Bowl garnered 106 million viewers — becoming the most-watched event in TV history. While this article quotes media experts saying the bad economy keeps more people at home and the productions have gotten better, I don’t think that has changed viewership.

While television executives have blamed the internet for fragmenting audiences, I think the internet plus laptops plus smartphones is bringing them together. Hello! Social media.  We’re connecting via portable technology.

A few years ago we put our big clunky computer desktops in a spare bedroom or a home office — a room that usually didn’t have a television. But now we’re surfing and tweeting and facebooking on our laptops or BlackBerries or iPhones in our living rooms, dens or bedrooms and it’s like being at an Oscar party, a Grammy party or a Super Bowl party.

You want to hear what your snarky friend is saying about SJP’s hair or gown, or praise Jeff Bridges’ heartfelt, yet groovy, man speech. You might have tweeted “Imma let you finish” when that redhaired woman pulled a Kanye during  the Music by Prudence documentary producer’s speech. (Turns out she produced it too.) And you might even admit that you both laughed and got a little misty during Sandra Bullock’s acceptance speech.

I did. I tweeted during many of these shows and talked about the rest of them on Facebook.  I’ve watched these shows in years past –sometimes they were on in the background while I put together an 11pm newscast that followed. (What do you MEAN the show is running over?!!!)  Other times, before kids, I had seen several nominated movies and wondered why I hadn’t seen the others — so I tuned in to see what video I should rent in the future.  (Side note: as a mom with two daughters, I can accurately predict the animated feature winner every year, having seen the entire category and then some. The one year I got it wrong: Happy Feet.)

So I suggest this pop culture crowdsourcing is driving up awards show ratings. In an age when we feel comfortable talking about every little opinion on Twitter or Facebook, check in to be the mayor of our local Starbucks on Foursquare or write blog posts like this one, being a part of the conversation in real time is almost as good as being at a party or the event itself.

Do you find yourself watching an awards show, or even your favorite series logged in to your favorite social media site to chat about the program? Do you think it’s just the bad economy keeping people glued to their TVs? Or have the productions become better? (Seriously? I mean, there was an homage to horror movies during the Academy Awards this year people!)

Tell me what you think is driving up ratings. I’d love to chat with you about it. Until Grey’s Anatomy comes on and then I’m talking about Bailey’s big date.

Searching Twitter for the hashtag #HAPPO on February 19th will connect you with the movement designed to help PR pros find jobs and help companies find talented PR pros.

The brainchild of Arik Hanson (@arikhanson) and Valerie Simon (@valeriesimon),  you can read more about #HAPPO here.  If you can help out, please retweet information, tell your friends or promote the day any way you think best.