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The Power of PR and Twitter

Posted by Stephanie on Sep 28, 2009 in PR, Technology; twitter, public relations, social media

Valeria Maltoni, whose blog Conversation Agent I’ve been following for a few months, posted a list of 100 PR people using Twitter she recommends because they’re helpful. You may recognize a few names, but you probably won’t recognize them all.
Not everyone likes a list like this, but I figure if someone’s gone to the trouble [...]

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How to "get" Twitter

Posted by Stephanie on Sep 27, 2009 in Technology; twitter, Uncategorized, public relations, social media, word of mouth

You’ve probably heard someone say they don’t “get” Twitter. I hear that a lot, especially since I’m pretty active on Twitter and I tell all my colleagues and people I meet about it. I understand the confusion. It can be a lot like attending a huge party, solo, where you don’t know a soul. [...]

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Waiting for my LinkedIn invitation, Mr. President …

Posted by Stephanie on Sep 2, 2009 in LinkedIn, POTUS, social media

You know how LinkedIn shows you how many people have looked at your profile and how many times you turned up in search results on your home page? It’s a stat I’ve looked at often in the last few months during my job search.
Tonight, I checked it out, and it said 6 people had checked [...]

 
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When Fame Bites

Posted by Stephanie on Jun 3, 2009 in campaigns, fame, reality, social media, word of mouth

Is your brand ready for fame? Fame in all its incarnations: from glory to gory? When you put yourself out there you may think that a little fame is exactly what you’re seeking. But as fast as your personal brand and reputation can be built up, it can all come crashing down.
I’m thinking about [...]

 
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Mary Janes Longing, the Happy Ending

Posted by Stephanie on May 5, 2009 in mary janes, public relations, shoes, social media

We interrupt this important social media and public relations commentary with breaking shoe news.
Some of you may remember my longing for a certain pair of Mary Janes last summer. No? Let me refresh your memory.
Caught up? Okay. So, even before the economy crashed and my position was eliminated, no way was I paying $189-$229 [...]

 
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Measuring Social Media

Posted by Stephanie on May 5, 2009 in PRSA Tar Heel, measurement, public relations, social media

When I worked for a public relations firm, measuring the ROI of social media was critical, but difficult. These communications tools were new, measurement guidelines seemed to contradict each other and new advice popped up daily. But we still had to explain to our clients why we thought creating a Facebook group, a blog, a [...]

 
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Social media for nonprofits

Posted by Stephanie on Mar 23, 2009 in nonprofits, public relations, social media

Here’s a presentation I gave in Raleigh a month ago about how to sell social media to your board and staff. We had a great group — about 100 nonprofits from across North Carolina.
Raleigh Workshop: Selling Social Media 2 15 09
View more presentations from Council Pr firms.

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