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Help a PR Pro Out!

Posted by Stephanie on Feb 12, 2010 in Twitter, campaigns, public relations

Social media can drive web traffic, raise money for great causes, provide a great customer service feedback loop, sell products, distribute coupons or a million other things. But next Friday, it could help public relations professionals find the perfect job.
Searching Twitter for the hashtag #HAPPO on February 19th will connect you with the movement designed [...]

 
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Will the Olympics in Canada Make Us Forget NBC’s PR Faux Pas?

Posted by Stephanie on Jan 29, 2010 in Olympics, PR, Technology; twitter, celebrity, news, public relations

‘If you work really, really hard, and you’re kind… Amazing things will happen to you.’ — Conan O’Brien
With grace and dignity, Conan O’Brien left The Tonight Show after just 7 months on the air. Short enough and memorable enough to be re-tweeted, the quote at the top of the post became a trending topic on [...]

 
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How to follow a Twitter chat

Posted by Stephanie on Nov 23, 2009 in PR, Technology; twitter, Uncategorized, public relations, tips

Have you ever walked into a room where everyone was talking, engaged in an activity and it seems like everyone knows what’s going on but you? Now imagine they’re talking 90 miles a minute. That’s what attending your first Twitter chat can feel like.
The best way to follow a chat in Twitter is to use [...]

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The Power of PR and Twitter

Posted by Stephanie on Sep 28, 2009 in PR, Technology; twitter, public relations, social media

Valeria Maltoni, whose blog Conversation Agent I’ve been following for a few months, posted a list of 100 PR people using Twitter she recommends because they’re helpful. You may recognize a few names, but you probably won’t recognize them all.
Not everyone likes a list like this, but I figure if someone’s gone to the trouble [...]

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How to "get" Twitter

Posted by Stephanie on Sep 27, 2009 in Technology; twitter, Uncategorized, public relations, social media, word of mouth

You’ve probably heard someone say they don’t “get” Twitter. I hear that a lot, especially since I’m pretty active on Twitter and I tell all my colleagues and people I meet about it. I understand the confusion. It can be a lot like attending a huge party, solo, where you don’t know a soul. [...]

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Mary Janes Longing, the Happy Ending

Posted by Stephanie on May 5, 2009 in mary janes, public relations, shoes, social media

We interrupt this important social media and public relations commentary with breaking shoe news.
Some of you may remember my longing for a certain pair of Mary Janes last summer. No? Let me refresh your memory.
Caught up? Okay. So, even before the economy crashed and my position was eliminated, no way was I paying $189-$229 [...]

 
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Measuring Social Media

Posted by Stephanie on May 5, 2009 in PRSA Tar Heel, measurement, public relations, social media

When I worked for a public relations firm, measuring the ROI of social media was critical, but difficult. These communications tools were new, measurement guidelines seemed to contradict each other and new advice popped up daily. But we still had to explain to our clients why we thought creating a Facebook group, a blog, a [...]

 
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It’s such an honor to be nominated …

Posted by Stephanie on Mar 30, 2009 in SABRE award, job hunt, public relations, silver anvil award

You hear celebrities say that all the time in the mad rush up to the Gold Globes/SAG/BAFTA/Academy Awards ceremonies, and you wonder if they really mean it. Well, I may never walk the red carpet outside the Kodak Theatre, but I can tell you it’s an honor for your work to be nominated for an [...]

 
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Social media for nonprofits

Posted by Stephanie on Mar 23, 2009 in nonprofits, public relations, social media

Here’s a presentation I gave in Raleigh a month ago about how to sell social media to your board and staff. We had a great group — about 100 nonprofits from across North Carolina.
Raleigh Workshop: Selling Social Media 2 15 09
View more presentations from Council Pr firms.

 
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Feeling All Red, White and Blue. And Sometimes Pink.

Posted by Stephanie on Aug 18, 2008 in Olympics, public relations

So we’ve been enjoying the Olympics at my house. We cheered on Michael Phelps and the U.S. swim team who destroyed so many records. I stayed up WAAAY too late to watch gymnastics, both men’s and women’s team competitions. And then the all-around. I know it was an individual competition, but I still wish Nastia [...]

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