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Silver Anvil and Silver Lining

Posted by Stephanie on Jun 22, 2009 in PR, PRSA Tar Heel, recharge, replenish, silver anvil award, silver lining

I’ve learned a lot about being grateful this year.
It’s been a good news kind of year for me. (Well, with the major exception of having my PR agency position eliminated. That was very bad news.) I earned my APR designation from the Public Relations Society of America in January, won an award from my local [...]

 
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Measuring Social Media

Posted by Stephanie on May 5, 2009 in PRSA Tar Heel, measurement, public relations, social media

When I worked for a public relations firm, measuring the ROI of social media was critical, but difficult. These communications tools were new, measurement guidelines seemed to contradict each other and new advice popped up daily. But we still had to explain to our clients why we thought creating a Facebook group, a blog, a [...]

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