Social media can drive web traffic, raise money for great causes, provide a great customer service feedback loop, sell products, distribute coupons or a million other things. But next Friday, it could help public relations professionals find the perfect job.

Searching Twitter for the hashtag #HAPPO on February 19th will connect you with the movement designed to help PR pros find jobs and help companies find talented PR pros.

The brainchild of Arik Hanson (@arikhanson) and Valerie Simon (@valeriesimon),  you can read more about #HAPPO here.  If you can help out, please retweet information, tell your friends or promote the day any way you think best.